Sikkens XD

With this campaign we really want the painters to experience that the Rubbol XD from Sikkens has been renewed. So what are we going to do? We set up an experiment. An experiment in which we call the painters and ask them if they can help us out. 

But of course it was everything but standard; we placed big XD letters on different, challenging places where we can show that the updated Rubbol XD really is the best paint for every one circumstance.

Who made it happen:

Agency Fitzroy
Client SIKKENS

Director Sjors Baarveld
Producer Anne Greeve
DOP/Camera Stefan Jansen, Thomas Fibbe
AD Farah Abdi
Geluid Wouter Tjaden

Editor Johannes de Jong